Accenno brand
In Italian, accenno means a hint, a nod: the small gesture that shows someone the way. The brand is one character, The Look: two eyes that look at what matters on your screen, never at you.
Logo
The eyes sit level with the lowercase letters, like the word’s own face. Use the lockup wherever there’s room, and the eyes alone in small or square spaces.
Don’t
Stretch it.Scale it evenly.
Recolour it.Orange, ink or white only.
Lose the contrast.On orange, use the white logo.
Add more eyes.One pair. It’s a face.
The Look
The eyes are alive in the app and on this site. They look at what they’re showing, blink now and then, and close when Accenno isn’t helping, so you can always tell when it’s looking.
RestingNot looking. The default whenever Accenno isn’t helping.
ListeningAwake after you ask.
LookingGlancing at the thing you need.
Found itA happy squint when it’s done.
The nod“Yes, that one.” A quick dip when you click the right thing.
App icon
Colour
Orange is Accenno. It marks the eyes, the cursor and the one thing that matters. Everything else stays quiet. Click a swatch to copy it.
Instrument Sans
One family, tight at large sizes and relaxed in text. Interface details on screen use the system font, so Accenno feels at home on any computer. Instrument Sans is free under the SIL Open Font License.
The guide
Two pieces, always together. The cursor: a small orange arrow that flies to the thing you need. The window: it travels beside the cursor with The Look, the step you’re on and the words, so you can read while it points. A hand-drawn orange circle marks the target. It never covers what it shows.
Voice
Like a friend who knows the menus. Short, plain and warm. Say where, then offer to do it.
“Share is at the top right. Want me to do it?”
“To share your document, please navigate to the sharing settings located in the upper-right area of the interface.”
“Done. Your bucket is ready.”
“The operation has been completed successfully!”